Hi, I'm Ryan and my passion is developing online marketing strategies that deliver real-world business results and create the emotional connection brands seek to convert fans into advocates.
Because of that, I ask "why?" a lot.
Hint: The answer should never be "...because, that's how we've always done it."
My experience comes from developing and executing fully integrated campaign strategies, rooted in consumer and data-driven insights, and delivering measurable results for Fortune 500 companies and small businesses alike.
I have worked with all size companies, but I specialize in growing companies in the $1MM-10MM revenue range.
Ralph Widmaier, EVP Sales & Marketing @DeposcoIt is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…
Brooke Michelsen, Marketing Director @SrixonSportsRyan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.
John Harne, Director of Strategy & UX, BFGRyan is an excellent strategist and an expert in digital campaign direction…
I offer a wide variety of marketing expertise to agencies, small and mid-sized businesses alike.
I am flexible in how we work together... I can co-create with in-house teams, manage vendor relationships of your choosing, or leverage my personal network of designers, developers, and specialists. Here’s some projects we can tackle together:
Need a go-to-market strategy for a new product? Want help building or re-invigorating a brand? I can develop a 360° marketing strategy for your small business, brand or product. I love launching new brands… I do it for fun!
Not sure how to leverage all of the latest social platforms? Don’t understand how some brands take advantage to create Super Bowl sized buzz? I do. The first thing to do is stop behaving like a marketer and start acting like the brand you want to be.
Got a business or brand that needs an online presence? It’s more important than ever to be discoverable online in order to drive revenue. I can set up your social media profiles, build a website, target the right audience, and get you noticed.
Now you’ve got that online presence… what do you do with it? I will develop a brand voice and a content plan that resonates on each of unique digital platform to meet your business goals and increase engagement online.
Influencers are the people others look to for information. People of powerful persuasion. I can develop a plan to identify key influencers in your market and ways to engage and empower them to become your super fans.
The right software can improve your business. I can document your business requirements, plus source small business marketing, CRM, or CMS software to meet your needs. I even work with vendors through implementation.
Ralph Widmaier, EVP Sales & Marketing @DeposcoIt is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…
Brooke Michelsen, Marketing Director @SrixonSportsRyan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.
John Harne, Director of Strategy & UX, BFGRyan is an excellent strategist and an expert in digital campaign direction…
I have been involved in all facets of planning, managing and executing projects.
Here are just a few different types of work I've done:
I have worked with both local and globally recognized brands across numerous industries, developing a unique understanding of the following markets:
Click here to see a few clients I've worked with over the years...
operating as Chief Bottle Washer
I have done a lot of things in my life and career. It sort of builds character IMO, and I’ve got a lot of great stories to prove it.
I’m the kind of guy clients want to fist-bump or hug when they see me. Those are the types of relationships I’m interested in building.
I’ve worked with the big brands and know how agencies do it. I’ve grown small businesses and boutique agencies. I’ve led teams of designers, developers and professionals. I can bring that knowledge to every thing we do together.
Most importantly, I’m ready to help your business!
operating as Chief Barking Officer
Carter the Beagle is a rescue from Atlanta Humane Society. Carter has about 3 years agency experience (seriously, he goes to the office), and can sniff out a good spot for lunch. If you get a chance to meet him, he will undoubtedly bark at you… take no offense, it’s just his way of saying “hello!”
Here’s how he’s been performing lately:
In addition to contributing to industry publications, I occasionally wax poetic here on various business, marketing, and technology topics and sometimes rant on life in general.
posted in Uncategorized
By Dana DiFurio & Ryan Wofford
(originally published on https://blog.mastermindmarketing.com/during-covid-19-expect-shifts-in-your-digital-marketing-strategies/ )
We all went into our 2020 strategies …
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posted in Uncategorized
A primer in social and digital preparedness for when your company goes through a merger, acquisition, or consolidation.
(originally written …
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posted in Uncategorized
There has been much hype made over “brand purpose” and corporate social responsibility (CSR) in recent times and these ideas have, for better or worse, changed the world of marketing.
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