Who is this guy?

Hi, I'm Ryan and my passion is developing fully integrated omni-channel marketing strategies that deliver real-world business results and create emotional connections brands seek to convert fans into loyal advocates.

Because of that, I ask "why?" a lot. Hint: The answer should never be "...because, that's how we've always done it."

My experience comes from over 20 years in the agency world developing and executing integrated campaign strategies, rooted in consumer and data-driven insights, and delivering measurable results for Fortune 500 companies and small businesses alike.

If you are a growing small-to-midsize business or start-up looking to level-up your marketing, a large multi-national corporation with a complex MarCom challenge, or a creative agency looking for addition thinking and support, then reach out an hopefully we can work together!

Learn More

  • It is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…

    Ralph Widmaier, EVP Sales & Marketing @Deposco

  • Ryan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.

    Brooke Michelsen, Marketing Director @SrixonSports

  • Ryan is an excellent strategist and an expert in digital campaign direction…

    John Harne, Director of Strategy & UX, BFG

Services

Some years ago, I founded Socially Sound Marketing to work with some smaller, passionate purpose-driven businesses, and I am available for consulting, board opportunities, and freelance contract work.

I offer a wide variety of marketing expertise to agencies, small and mid-sized businesses alike. I am flexible in how we work together... I can co-create with in-house teams, manage vendor relationships of your choosing, or leverage my personal network of designers, developers, and specialists. Here’s some projects we can tackle together:

Knowledge and Insights

What excites people about your brand or product? Where do you fit in and how do you stand out when there are countless options in every category? How can you drive more compliance, better customer satisfaction, improve NPR scores? These are questions we can workshop and dig deeper to find answers and insights that lead to true innovation, brand love, and loyalty.

Brand Strategy and Planning

Need a go-to-market strategy for a new product? Want help building or re-invigorating a brand? I can develop a 360° marketing strategy for your small business, brand or product. I love launching new brands… I do it for fun!

Social and Digital Strategy

Not sure how to leverage all of the latest social platforms? Don’t understand how some brands take advantage of cultural moments and trending topics, while others fall flat. I do. The first thing to do is stop behaving like a marketer and start acting like the your authentic self.

Organic and Paid Content Strategy

Now you’ve got that online presence… what do you do with it? I will develop a brand voice and a content plan that resonates with your audience(s) on each of unique digital platform to meet your business goals and increase awareness and engagement online. But, gone are the days of posting and praying for a viral moment. You need a paid social strategy to target and reach audiences today.

Content Creators and Influencers

Influencers are the people others look to for information. People of powerful persuasion. Content creators are everywhere now but how do you find the right fit for your brand? I can develop a plan to identify key creators and influencers in your market and provide a blueprint to engage and empower them to become your super fans.

Omni-channel Marketing Plans

Ever heard surround sound that is fully immersive? You need the power of fully integrated marketing campaigns that meet customers where they are in their journey and keep you top of mind. This means coordinating organic, paid, online, and offline campaigns at all stages of the funnel.

e-Commerce Optimization

Got a business or brand that needs an e-commerce presence? It’s more important than ever to be discoverable and maximize branding opportunities in order to drive revenue. I can set up a quick e-commerce platform, or help maximize your Amazon storefront and A+ content to target the right audiences with the information they need to purchase.

Creative Technology

The right technology can improve your business. I can document your business requirements, plus source marketing tech stacks, CRM, or CMS software to meet your needs. I even work with vendors through implementation. Want to know more about how you can use AI to enhance insights, ideation, production and execution without sacrificing originality or human insight? I can help.

  • It is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…

    Ralph Widmaier, EVP Sales & Marketing @Deposco

  • Ryan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.

    Brooke Michelsen, Marketing Director @SrixonSports

  • Ryan is an excellent strategist and an expert in digital campaign direction…

    John Harne, Director of Strategy & UX, BFG

Work

I have been involved in all facets of planning, managing and executing projects. Here are just a few different types of work I've done:
feed a bee

Feed A Bee

developed for Bayer Crop Science

EveryDrop Water Filter (Whirlpool Water)

developed for Whirlpool

Highland Fine Wine Website

developed for Highland Fine Wine

MELT Corporate Site

developed for MELT, LLC.

Deposco Corporate Site

developed for Deposco, Inc.

Lakeland Electric Website

developed for City of Lakeland, FL

Team Red Golf (Srixon / Cleveland Golf) Online Community

developed for Srixon Sports / Cleveland Golf

American Society of Newspaper Editors (ASNE) Portal

developed for American Society of Newspaper Editors (ASNE)

MELT Google Apps Migration

developed for MELT, LLC

About me

I have worked with both local and globally recognized brands across numerous industries, developing a unique understanding of the following markets:
  • Wine and Spirits
  • Consumer Packaged Goods
  • Food and Beverage
  • Sports Marketing / Sponsorship Activation
  • Automotive
  • Travel and Tourism
  • Entertainment and Electronics
  • SaaS / Cloud Computing
  • eCommerce and Retail
  • Supply Chain
  • Government
  • Healthcare
  • Non-profit entities
Click here to see a few clients I've worked with over the years... read more
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Insights

In addition to contributing to industry publications, I occasionally wax poetic here on various business, marketing, and technology topics and sometimes rant on life in general.