SKYY Vodka #SKYYstream Boiler Room

developed for SKYY Vodka

In my first BFG project with SKYY, I led a partnership program between the brand and the global streaming electronic music leader, Boiler Room TV.

Thanks to years behind the decks as a nightclub dj, I know Boiler Room and the audience very well. I was able to navigate the brand through strategy-driven contract negotiations and influenced talent selections for this 6 show online broadcast.

Working with partner agencies AGAIN Interactive, and A-OK Collective we developed a social amplification strategy that drove big results and successfully positioned the brand progressively.