Jun
05
Putting Action Behind Buzzwords
“Innovation.” “Transformation.” “Disruption.”
These are some of the most overused words in corporate language today. Almost every company claims to be …
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May
13
Maximizing Amazon A+ Content: Best Practices for Engagement & Conversions
Co-authored and published for Mastermind Marketing March 2025
In today’s competitive Amazon marketplace, standing out is essential. Amazon A+ Content empowers …
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15
Harnessing AI for Better, Faster Creative
Generative AI by our agency partner, Chad Lauffer
Generative AI by our agency partner, Chad Lauffer
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Mar
15
Navigating Social Media Shifts: How Brands Can Adapt to Audience Migration and Content Moderation Changes
Originally written for Mastermind Marketing
Trend:
The Social media landscape is in a constant flux, with platforms rising and falling in …
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03
DURING COVID-19, EXPECT SHIFTS IN YOUR DIGITAL MARKETING STRATEGIES
By Dana DiFurio & Ryan Wofford
(originally published on https://blog.mastermindmarketing.com/during-covid-19-expect-shifts-in-your-digital-marketing-strategies/ )
We all went into our 2020 strategies …
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18
Social Media Platform Consolidation
A primer in social and digital preparedness for when your company goes through a merger, acquisition, or consolidation.
(originally written …
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25
Are Brand Purpose and CSR Just More Marketing BS?
There has been much hype made over “brand purpose” and corporate social responsibility (CSR) in recent times and these ideas have, for better or worse, changed the world of marketing.
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06
Domestic Violence Awareness: Share the Story of the PAWS Act
October is Domestic Violence Awareness Month and this study says up to 65% of domestic violence survivors don’t seek safety because they don’t want to leave their pet.
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18
What Should Marketers Do With Mobile Wallets?
This recent article on Mobile Wallet Marketing prompted me to put down some thoughts I’ve had on the …
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01
Is Your Brand Annoying Online? 5 Ways to Tell…
I believe it is possible for brands to have personalities. We actually want them to. Just don’t be a one of those brands that hop into conversations and add no real value.
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