Who is this guy?

Hi, I'm Ryan and my passion is developing fully integrated omni-channel marketing strategies that deliver real-world business results and create emotional connections brands seek to convert fans into loyal advocates.

Because of that, I ask "why?" a lot. Hint: The answer should never be "...because, that's how we've always done it."

My experience comes from over 20 years in the agency world developing and executing integrated campaign strategies, rooted in consumer and data-driven insights, and delivering measurable results for Fortune 500 companies and small businesses alike.

If you are a growing small-to-midsize business or start-up looking to level-up your marketing, a large multi-national corporation with a complex MarCom challenge, or a creative agency looking for addition thinking and support, then reach out an hopefully we can work together!

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  • It is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…

    Ralph Widmaier, EVP Sales & Marketing @Deposco

  • Ryan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.

    Brooke Michelsen, Marketing Director @SrixonSports

  • Ryan is an excellent strategist and an expert in digital campaign direction…

    John Harne, Director of Strategy & UX, BFG

Services

Some years ago, I founded Socially Sound Marketing to work with some smaller, passionate purpose-driven businesses, and I am available for consulting, board opportunities, and freelance contract work.

I offer a wide variety of marketing expertise to agencies, small and mid-sized businesses alike. I am flexible in how we work together... I can co-create with in-house teams, manage vendor relationships of your choosing, or leverage my personal network of designers, developers, and specialists. Here’s some projects we can tackle together:

Knowledge and Insights

What excites people about your brand or product? Where do you fit in and how do you stand out when …

Brand Strategy and Planning

Need a go-to-market strategy for a new product? Want help building or re-invigorating a brand? I can develop a 360° …

Social and Digital Strategy

Not sure how to leverage all of the latest social platforms? Don’t understand how some brands take advantage of cultural …

Organic and Paid Content Strategy

Now you’ve got that online presence… what do you do with it? I will develop a brand voice and a …

Content Creators and Influencers

Influencers are the people others look to for information. People of powerful persuasion. Content creators are everywhere now but how …

Omni-channel Marketing Plans

Ever heard surround sound that is fully immersive? You need the power of fully integrated marketing campaigns that meet customers …

e-Commerce Optimization

Got a business or brand that needs an e-commerce presence? It’s more important than ever to be discoverable and maximize …

Creative Technology

The right technology can improve your business. I can document your business requirements, plus source marketing tech stacks, CRM, or …

Stuff I do

  • It is rare to find marketing talent... who can fulfill both strategic and tactical marketing roles. Ryan fulfilled both for me at Deposco…

    Ralph Widmaier, EVP Sales & Marketing @Deposco

  • Ryan is extremely knowledgeable about online communities and relationship building and I know our online community is successful because of him.

    Brooke Michelsen, Marketing Director @SrixonSports

  • Ryan is an excellent strategist and an expert in digital campaign direction…

    John Harne, Director of Strategy & UX, BFG

Work

I have been involved in all facets of planning, managing and executing projects. Here are just a few different types of work I've done:
feed a bee

Feed A Bee

developed for Bayer Crop Science

EveryDrop Water Filter (Whirlpool Water)

developed for Whirlpool

Highland Fine Wine Website

developed for Highland Fine Wine

MELT Corporate Site

developed for MELT, LLC.

Deposco Corporate Site

developed for Deposco, Inc.

Lakeland Electric Website

developed for City of Lakeland, FL

Team Red Golf (Srixon / Cleveland Golf) Online Community

developed for Srixon Sports / Cleveland Golf

American Society of Newspaper Editors (ASNE) Portal

developed for American Society of Newspaper Editors (ASNE)

MELT Google Apps Migration

developed for MELT, LLC
See all work

About me

I have worked with both local and globally recognized brands across numerous industries, developing a unique understanding of the following markets:
  • Wine and Spirits
  • Consumer Packaged Goods
  • Food and Beverage
  • Sports Marketing / Sponsorship Activation
  • Automotive
  • Travel and Tourism
  • Entertainment and Electronics
  • SaaS / Cloud Computing
  • eCommerce and Retail
  • Supply Chain
  • Government
  • Healthcare
  • Non-profit entities
Click here to see a few clients I've worked with over the years...
Ryan headshot

Ryan Wofford

operating as Founder of Socially Sound Marketing, LLC. and Underground Vinyl Source, VP Strategy Mastermind Marketing
beagle standing in front of graffiti

Sir Royal Aroo

operating as Good Boi, Team Lunch & Walk Coordinator
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Insights

In addition to contributing to industry publications, I occasionally wax poetic here on various business, marketing, and technology topics and sometimes rant on life in general.
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