Services
I AM AVAILABLE FULL-TIME OR FOR FREELANCE CONTRACT WORK.
I offer a wide variety of marketing expertise to agencies, small and mid-sized businesses alike.
I am flexible in how we work together.
I can co-create with in-house teams, manage vendor relationships of your choosing, or leverage my personal network of designers, developers, and specialists. Here’s some projects we can tackle together:
Knowledge and Insights
What excites people about your brand or product? Where do you fit in and how do you stand out when there are countless options in every category? How can you drive more compliance, better customer satisfaction, improve NPR scores? These are questions we can workshop and dig deeper to find answers and insights that lead to true innovation, brand love, and loyalty.
Brand Strategy and Planning
Need a go-to-market strategy for a new product? Want help building or re-invigorating a brand? I can develop a 360° marketing strategy for your small business, brand or product. I love launching new brands… I do it for fun!
Social and Digital Strategy
Not sure how to leverage all of the latest social platforms? Don’t understand how some brands take advantage of cultural moments and trending topics, while others fall flat. I do. The first thing to do is stop behaving like a marketer and start acting like the your authentic self.
Organic and Paid Content Strategy
Now you’ve got that online presence… what do you do with it? I will develop a brand voice and a content plan that resonates with your audience(s) on each of unique digital platform to meet your business goals and increase awareness and engagement online. But, gone are the days of posting and praying for a viral moment. You need a paid social strategy to target and reach audiences today.
Content Creators and Influencers
Influencers are the people others look to for information. People of powerful persuasion. Content creators are everywhere now but how do you find the right fit for your brand? I can develop a plan to identify key creators and influencers in your market and provide a blueprint to engage and empower them to become your super fans.
Omni-channel Marketing Plans
Ever heard surround sound that is fully immersive? You need the power of fully integrated marketing campaigns that meet customers where they are in their journey and keep you top of mind. This means coordinating organic, paid, online, and offline campaigns at all stages of the funnel.
e-Commerce Optimization
Got a business or brand that needs an e-commerce presence? It’s more important than ever to be discoverable and maximize branding opportunities in order to drive revenue. I can set up a quick e-commerce platform, or help maximize your Amazon storefront and A+ content to target the right audiences with the information they need to purchase.
Creative Technology
The right technology can improve your business. I can document your business requirements, plus source marketing tech stacks, CRM, or CMS software to meet your needs. I even work with vendors through implementation. Want to know more about how you can use AI to enhance insights, ideation, production and execution without sacrificing originality or human insight? I can help.
Consumer and UX Research
How do you make sense of when, where, and why customers make decisions? Walk a mile in their shoes. I can develop primary and secondary qualitative research methods to gain knowledge and unique insight from the consumer’s perspective and map the touchpoints along the customer journey to drive your strategy.