PAWS Act: Share the Story
developed for Bayer Animal Health
As an extension of our Share for Shelters campaign, in 2016, I led the insights and strategy for another cause marketing campaign to raise awareness for the survivors of domestic violence and their pets. This campaign donated over $60,000 to three domestic violence shelters to expand their offerings to allow care for survivors’ pets. Additionally, we raised awareness and drove signatures that led to the Pet and Women Safety (PAWS) Act being signed into legislation in 2018.
Some pickups from the story:
PR Newswire
Goldenwoofs (Influencer)
- Client - Bayer Animal Health
- Date Completed - 2018
- Skills/Tools Used - Knowledge & Insights, Creative Strategy, Creative Direction, Social Media Strategy, PR, Influencers, Content Creators, Video Production, Brand Partnerships