Nick had done very little in the way of digital marketing. Starting with the basics, we had to get him a website up, just to solidify his presence on the web, search and house some basic info for upcoming events, special wines he’s promoting, wine club info and grow it from there.

In early 2013, my sideline passion of wine led me to connect with Nick Salpekar, Owner of Highland Fine Wine–a shop that I frequented in my neighborhood. Nick very kindly took me under his wing to teach me the ins-and-outs of his business in exchange for a little help around the shop and to tap my digital and spirits marketing experience. I, of course, got exposed to a lot of great wine and got a foot in an industry that I love.

Since taking over the shop a little over a year ago, Nick had done very little in the way of digital marketing. Starting with the basics, we had to get him a website up, just to solidify his presence on the web, search and house some basic info for upcoming events, special wines we were promoting, our wine club and grow it from there.

I quickly put together a WordPress site and found a nice theme that complemented the shop’s unique selections of high quality, versatile, and affordable wine selections. We wanted something that scaled well on mobile & tablet and found a nice responsive design them the did so.