Ryan Wofford

Well, as of now I’m a few weeks into the new job as Directory of Marketing for Deposco, Inc., a small start-up SaaS company in the supply chain management (SCM) industry. More specifically, we work in the supply chain execution space, offering companies great ROI on our warehouse and inventory management systems.

All indications so far are that I made a fantastic and timely move. I’m enjoying being a part of a highly skilled and accomplished team and the company has some great momentum coming off a strong fourth quarter and this year is shaping up to be a banner year already as well. We’re seeing strong adoption of OnDemand, SaaS solutions in both small-to-midsized companies as well as enterprise level corporations.

Ryan with Kitty

Marketing plans are starting to come together and initiatives are underway. I’ll try to keep you posted as new things develop (non-confidential, of course ). In the meantime, if happen to be in the industry and you would like to follow Deposco on Twitter, you can find us at http://www.twitter.com/Deposco.

I will also leave you with this picture of shame… part of my hazing with my new company was to have to sport this hot pink Hello Kitty backpack around for a week. That’s okay, though… They will pay. They always pay.

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• Deposco Reports Annual Growth of 300% in Customer Base – Helps Clients Realize Success in Down Economy (eon.businesswire.com)

Old School Media Image via Wikipedia

This article brings to light the necessity, even in the role of a web 2.0 demand generation strategist, for an offline strategy.

As I was meeting with a client the other day, who was in charge of his company’s online marketing destiny, I posed the question, “Where do your clients live?” He quickly began to reply “well, we’re an SaaS company… we hope they live on the web” and I had to interrupt, “what if they don’t?”

As he backpedaled, he then began to tell me to think of their customers, in fact, as the “Rust Belt“. “This is no good,” I thought. We need an offline strategy. I need to show these folks that we can win this battle old school style… We can rock this lo-fi, no-tech scene too.

Then, I had an idea… we can get our promo message out on CD or DVD, like I used to trying to get gigs.

I decided we would try something that looked like this:

Vertical Market Demo

By following this course, we could not only spread our brand message, but then convert offline users into online users by driving them to a conversion point on the web. Sure, the chart and the message needs a little refinement, but the idea is there, and it is a great idea to have a supplemental offline strategy to go with your web presence.

How do you supplement your online strategies when you have to take them offline?