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	<title>Ryan Wofford &#187; email marketing</title>
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		<title>Synchronicity</title>
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		<pubDate>Thu, 21 Jan 2010 18:38:37 +0000</pubDate>
		<dc:creator>Ryan Wofford</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[Best practice]]></category>
		<category><![CDATA[email marketing]]></category>

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		<description><![CDATA[Here&#8217;s a quick gripe / calling out of a few certain companies that apparently don&#8217;t properly sync their databases prior to sending an email campaign. Having been the Director of a firm that manages email marketing for clients for many years, I understand the importance of these things and probably pay closer attention than most, [...]]]></description>
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