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	<title>Ryan Wofford &#187; beverage</title>
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		<title>A brand that gets it.</title>
		<link>http://ryanwofford.com/a-brand-that-gets-it/</link>
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		<pubDate>Sat, 09 Jan 2010 23:05:02 +0000</pubDate>
		<dc:creator>Ryan Wofford</dc:creator>
				<category><![CDATA[strategy]]></category>
		<category><![CDATA[beverage]]></category>
		<category><![CDATA[brand communities]]></category>
		<category><![CDATA[Maker's Mark]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Whisky]]></category>

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		<description><![CDATA[For any of you who follow me on Twitter (@djinc), for better or worse you probably know by now that I drink a good bit of booze. Along with wine and scotch, another thing I drink a good bit of these days is Maker&#8217;s Mark whisky. (Yes, I noticed my spellchecker just prompt me for [...]]]></description>
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