Srixon, the number one golf club manufacturer in the world’s #2 market (Japan), came to us to help build an online presence.

Guided by strategy provided by Trend Influence, AppTheory developed the first of it’s kind exclusive online community targeted around the lifestyle of the avid golfer and life’s “True Players.”

Members were invited via grass roots tactics to interact online with other members, green grass and PGA-level pros, Srixon staffers and more.

After the merger of Srixon and Cleveland Golf, the site was rebranded to include the Cleveland family of brands and users and the site formerly known as srixontrueplayers.com became teamredgolf.com. The site featured exclusive video and blog content, active forum conversations, frequent contests and more.

This project began with a brand workshop session and a lot of research and strategic thinking went in to the positioning.

This was one of my longer standing clients and ongoing projects, spanning over 4 years. I was the Account Services lead, project manager, site admin, moderator, and content strategist.