SKYY Vodka #SKYYstream Boiler Room
developed for SKYY Vodka
In my first BFG project with SKYY, I led a partnership program between the brand and the global streaming electronic music leader, Boiler Room TV.
Thanks to years behind the decks as a nightclub dj, I know Boiler Room and the audience very well. I was able to navigate the brand through strategy-driven contract negotiations and influenced talent selections for this 6 show online broadcast.
Working with partner agencies AGAIN Interactive, and A-OK Collective we developed a social amplification strategy that drove big results and successfully positioned the brand progressively.
- Nearly 20MM Impressions
- Over 56K Engagements online
Stats continue to grow due to nature of content living on.
See the episodes here:
- Client - SKYY Vodka
- Date Completed - Summer 2014
- Skills/Tools Used - brokered media partnership, talent, social strategy & activation