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ryan wofford | SKYY Vodka #SKYYstream Boiler Room
  • Screen Shot 2014-10-17 at 12.10.37 AM
  • Screen Shot 2014-10-17 at 12.09.32 AM

SKYY Vodka #SKYYstream Boiler Room

developed for SKYY Vodka

In my first BFG project with SKYY, I led a partnership program between the brand and the global streaming electronic music leader, Boiler Room TV.

Thanks to years behind the decks as a nightclub dj, I know Boiler Room and the audience very well. I was able to navigate the brand through strategy-driven contract negotiations and influenced talent selections for this 6 show online broadcast.

Working with partner agencies AGAIN Interactive, and A-OK Collective we developed a social amplification strategy that drove big results and successfully positioned the brand progressively.

  • Nearly 20MM Impressions
  • Over 56K Engagements online

Stats continue to grow due to nature of content living on.

 

See the episodes here:

  • Client - SKYY Vodka
  • Date Completed - Summer 2014
  • Skills/Tools Used - brokered media partnership, talent, social strategy & activation
View project