• Social Icons
    COLDLIFE TWITTER
  • Witt Road Farm
    farm62
  • Workers PIcking Chard
    farm54
  • The Cold Chain is Never Broken
    farm44
  • Satellite Squash
    farm36
  • MELT designed the van wrap
    COLDLIFEVAN
  • Box of Fresh Produce
    ColdlifeSocialMediaIcon200

ColdLife Organics Brand & Social Strategy

developed for ColdLife Organics

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ColdLife Organics is a business / brand I helped shape, while at MELT. Listening to the proprietors’ commitment to never breaking the “cold chain” from farm to fridge, the name was born out of the story.

MELT developed the logo & brand identity, brand go-to-market strategy, market testing and focus group moderation, influencer strategy, social and web strategy and more.

I really acted as a strategist, project manager, brand manager, and maintained the client relationship while working on this business. I also managed the team executing our initial influencer distribution strategy.

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  • Client - ColdLife Organics
  • Date Completed - 2012
  • Skills/Tools Used - Client Service, Brand Strategy & Planning, Digital Strategy, Market Testing, Focus Groups
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