ColdLife Organics is a business / brand I helped shape, while at MELT. Listening to the proprietors’ commitment to never breaking the “cold chain” from farm to fridge, the name was born out of the story.

MELT developed the logo & brand identity, brand go-to-market strategy, market testing and focus group moderation, influencer strategy, social and web strategy and more.

I really acted as a strategist, project manager, brand manager, and maintained the client relationship while working on this business. I also managed the team executing our initial influencer distribution strategy.