- Social Icons
- Witt Road Farm
- Workers PIcking Chard
- The Cold Chain is Never Broken
- Satellite Squash
- MELT designed the van wrap
- Box of Fresh Produce
ColdLife Organics Brand & Social Strategy
developed for ColdLife Organics
ColdLife Organics is a business / brand I helped shape, while at MELT. Listening to the proprietors’ commitment to never breaking the “cold chain” from farm to fridge, the name was born out of the story.
MELT developed the logo & brand identity, brand go-to-market strategy, market testing and focus group moderation, influencer strategy, social and web strategy and more.
I really acted as a strategist, project manager, brand manager, and maintained the client relationship while working on this business. I also managed the team executing our initial influencer distribution strategy.
- Client - ColdLife Organics
- Date Completed - 2012
- Skills/Tools Used - Client Service, Brand Strategy & Planning, Digital Strategy, Market Testing, Focus Groups