Ryan Wofford

Many of my readers will already have a good understanding of what a “Director of Marketing” (which is my current title @Deposco) does on a day-to-day basis, but for those of you who may not work in the Marketing Department, I thought I would share a video I shot, discussing my role at Deposco.

Feel free to ask me any questions about the life of a Marketer, and of course your feedback is always welcome.

Wow, it’s been way too long since I’ve updated my blog! So, I thought I’d share a testimonial video I did for a SaaS marketing automation tool I use. The company is a small, but rapidly growing start-up out of Atlanta called Pardot. They have a great team, a great product and great support. The system is very powerful, easy to work with, and they have a good price for the functionality offered. It covers all of our needs from web-to-lead tracking, integration w/ most all CRMs (including Salesforce–which we use), email marketing & list management and more.

If you are in charge of marketing for a small company and need to do more with “less,” then I would recommend checking them out.

 
If you don’t know that much about marketing automation, Pardot’s CEO wrote a really handy (application agnostic) guide to some best practices called “Think Outside the Inbox: The B2B Marketing Automation Guide.”

Here’s another quick video testimonial I appear in for the book itself as well. (Both Videos shot by @FlyingPenguinAd

Sometimes you just want to pull your hair out

Well, here it is… Almost a full two months exactly since my last post and I guess that is just an indication of how busy things have been in my life since my last post!

There are certainly a lot of things to update you on, both personal and professional. I’m writing this from the WordPress iPhone app, 25k feet up on my way back from the Material Handling and Logistics North American 2010 Trade Show in Cleveland. This was Deposco’s first foray into the trade show world and I was charged with putting together everything from the marketing strategy for the show to the marketing materials, to assembling the actual booth itself. It was quite an undertaking. I’ve attended smaller trade shows in the past, but this was the first I’ve managed from every angle.

The show was a four day show in Cleveland, featuring all kinds of exhibitors with products spanning the space within the four walls of the warehouse and beyond. Our strategic partners, UPS, indicated it would be a good fit, as it is the largest of it’s kind this year in North America.

The show from a technical perspective went off without a hitch. Sure, I had to overcome some challenges, such as building our entire marketing strategy around doing live product demos of our on-demand, SaaS warehouse management systems in our booth, then losing all of our demo guys to various other obligations… But we overcame and had a great show (and still were able to provide overview demos of our product). Knowing what our small booth and efforts cost, it was amazing to me the expenditure some of the exhibitors put forth. Let’s just hope some of the connections and prospects turn into real qualified leads for us!

What else has been going on? In a month’s time, with the help of my good friends at Schecter Technologies, LLC, we were able to completely redesign, develop, and launch the brand new website at Deposco.com. Stop by & have a look. This should give us a huge strategic advantage with SEO over the previously flash-heavy site, which was poorly indexed to say the least.

In other personal news, the Fiance and I have made great strides with finding and closing on our first home (just in time for the tax credit), as well as further wedding plans, so head on over to our wedding site for more news on that soon.

All-in-all, a really busy few months… I promise to try to keep this better updated, but as my friend Brandon Sutton recently posted over on his blog… “I’m No Superman” either!

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